Which of the following promotion tools would best suit to reach a mass audience that is geographically dispersed in a short period of time?
A)direct mailing
B)telephone marketing
C)door-to-door selling
D)television advertisements
E)discount promotions

Question

Quizplus · Accepted Answer

Television advertisements can reach a mass audience that is geographically dispersed quickly and efficiently. It is a good choice for promoting a product or service that needs to be communicated to a wide audience in a short period of time. Other choices such as direct mailing, telephone marketing, or door-to-door selling would be better suited for reaching a more targeted audience and would take longer to execute. Discount promotions may also reach a mass audience, but they may not necessarily be geographically dispersed.

Which of the Following Promotion Tools Would Best Suit to Reach