Which of the following is a difference between advertising and sales promotions?
A)Advertising is used as a sales-directed form of communication, while sales promotions are endorsed as company news.
B)Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.
C)Advertising can be used to dramatize the product, while sales promotion cannot be used for dramatizing the product.
D)Advertising cannot trigger quick sales, while sales promotions cannot.
E)Advertising does not help in building long-term brand preferences, while sales promotions are ideal for it.

Question

Quizplus · Accepted Answer

Advertising is usually a long-term strategy to build brand awareness and preference, while sales promotions are short-term incentives to prompt immediate sales. Advertising is an invitation to consider buying the product, while sales promotions are an incentive to buy the product now or within a limited time frame.

Which of the Following Is a Difference Between Advertising and Sales