Which of the following has been a major change in market structures in recent times?
A)the shift towards using less technology in micromarketing
B)the formation of a global mass market
C)the fragmentation of mass markets
D)the rise of print media as a major marketing channel
E)the increased use of mass-media communications techniques in marketing

Question

Quizplus · Accepted Answer

The fragmentation of mass markets has been a major change in market structures in recent times. With the rise of new technologies and the internet, consumers have more choices and access to niche products and services, leading to the fragmentation of mass markets. This has led to the emergence of micromarketing and targeted advertising strategies. The other options listed (A, B, D, E) do not accurately reflect recent changes in market structures.

Which of the Following Has Been a Major Change in Market