Which of the following is true of advertising in the new marketing communications model?
A) Advertisers are trying to boost print media advertising to counter the rise of digital media.
B) Advertisers are spending more money on mass-media marketing techniques like network television.
C) Advertisers are using highly targeted media to reach smaller customer segments with personalized, interactive messages.
D) Advertisers are use more broadcasting techniques to reach target customers.
E) Advertisers have stopped using narrowcasting techniques to reach target customers.
Correct Answer:
Verified
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