Question 1

Explain with examples how the political-legal environment of a country affects a global firm.

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Question 2

Channels between nations moves products from their market entry points to the final consumers.

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Question 3

What are the factors that a company should consider when deciding which markets to enter?

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Question 4

Harry's Pizza,a leading chain of Italian restaurants,wants to open a chain of outlets in the American and Asian markets.In order to be successful in these markets,which international marketing strategy do you think Harry's Pizza should use?

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Question 5

Jazz is a costume jewelry manufacturing company based in the United States.The company decides to sell its products abroad but it faces the major problem of price escalation.How can Jazz overcome this problem?

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Question 6

Global organizations think of themselves as national marketers who sell abroad.

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Global organizations think of themselves as global marketers who operate in multiple countries and regions, rather than just selling abroad as national marketers. They take into account cultural differences, regional preferences, and local regulations in their marketing strategies.

Question 7

What are regional free trade zones? Explain the advantages and disadvantages of the European Union (EU).

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Question 8

Strawberry Fizz is a renowned bottled juice manufacturer in the U.S.It exports its products to Mexico,has a joint venture in Hong Kong,and owns a subsidiary in South Africa.The company has organized an export department to manage its international marketing activities.Do you think it has made the right decision? If yes,why? If no,which marketing organization do you suggest?

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Question 9

Differentiate between straight product extension and product adaptation.Give a few examples of each.

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Question 10

Explain the whole-channel view of the distribution process.

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Question 11

Channels of distribution within countries are similar across nations.

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Channels of distribution can vary greatly even within the same industry and product category in different countries due to differences in cultural, economic, and logistical factors. For example, in some countries, small independent retailers may dominate the market while in others, large chain stores may be more prevalent. Additionally, the level of fragmentation within the distribution network and the role of intermediaries can also differ.

Question 12

Differentiate between industrializing economies and industrial economies.Give a few examples of each.

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Question 13

Explain joint ownership with an example.What are its advantages and disadvantages?

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Question 14

Explain management contracting with an example.What are its advantages and disadvantages?

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Question 15

Explain product invention with the help of an example.

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Question 16

What is the importance of the North American Free Trade Agreement (NAFTA)?

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Question 17

Most of the retailing in the U.S.is done by small,independent retailers.

Accepted Answer

According to the National Retail Federation, about 90% of retail sales in the U.S. are made by large chain stores and e-commerce retailers. While there are still many small, independent retailers, they make up a smaller percentage of overall retail sales.

Question 18

Global companies recruit management from many countries,buy components and supplies where they cost the least,and invest where the expected returns are greatest.

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Global companies aim to maximize profits and growth by utilizing resources and talent from various geographical locations, and by making strategic investments where they can get the highest returns. This often involves sourcing components and supplies from countries where they are cheapest, and recruiting management from different countries to tap into diverse perspectives and expertise.

Question 19

Give an account of the functions of the World Trade Organization (WTO)and the formation of WTO from GATT.

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Question 20

Briefly explain the three basic market entry strategies of entering a foreign market.

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Quiz 15: The Global Marketplace