Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

Question

Quizplus · Accepted Answer

Timberland's emphasis on volunteerism and service aligns with the concept of sense-of-mission marketing, which involves promoting a company's values and social mission to customers as a way to differentiate from competitors. Timberland's CEO sees their focus on service as a way to stand out to customers, indicating a strategic use of this approach in their marketing.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue