The societal marketing challenge for makers of which type of product is to add some agreeable qualities so that it will become more desirable in the consumers' minds?

Question

Quizplus · Accepted Answer

The societal marketing challenge for makers of salutary products (products that have potential harmful effects on the consumers or the environment) is to add some agreeable qualities so that they will become more desirable in the consumers' minds. This can help mitigate the negative impacts of these products and make them more socially responsible. The other answer choices do not specifically relate to products that have potential harmful effects.

The Societal Marketing Challenge for Makers of Which Type of Product