Jeff Barkins is a conscientious marketing manager.Sometimes,Jeff and his staff are unclear what decisions to make when faced with moral dilemmas.Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

Question

Quizplus · Accepted Answer

A corporate marketing ethics policy would be the most appropriate solution to provide guidelines for Jeff and his staff to follow when faced with moral dilemmas in their marketing decisions. The other options may provide general guidance for the company's goals or values, but may not directly address ethical decision-making in marketing.

Jeff Barkins Is a Conscientious Marketing Manager