Question 1

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.

Accepted Answer

This statement is true. Basic consumer rights such as the right to safety, information, choice and to be heard have led to more specific proposals and regulations such as nutritional and ingredient labeling, product safety standards, and consumer complaints procedures.

Question 2

In sense-of-mission marketing,a company defines its mission in broad product terms rather than narrow social terms.

Accepted Answer

In sense-of-mission marketing, a company defines its mission in broad social terms rather than narrow product terms, focusing on the broader impact and purpose of the company in society.

Question 3

New World Food Supplements continuously seeks real product and marketing improvements.Obviously,New World is involved in customer-value marketing.

Accepted Answer

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Question 4

If some resellers try to charge too much relative to the value they add,other resellers will step in with lower prices.

Accepted Answer

This statement is true. In a competitive market, if one reseller tries to charge an unreasonable price, other resellers will likely enter the market with lower prices to attract customers. This competition helps ensure that prices stay closely aligned with the value being offered.

Question 5

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Accepted Answer

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Question 6

Business has been accused of overselling private goods at the expense of public goods because as private goods increase,they require more public services that are usually not forthcoming.

Accepted Answer

Private goods are those that are exclusive and provide benefits to individuals or businesses. However, increased consumption of private goods leads to a greater demand for public goods, which are goods and services that benefit the entire society, such as public transportation or public education. Business may oversell private goods at the expense of public goods because they do not directly benefit from the provision of public goods, which are usually the responsibility of the government. As a result, public goods may be undervalued and underfunded, leading to a shortage of services that benefit society as a whole.

Question 7

It is most accurate to say that within a company,ethics and social responsibility require a ________.

Accepted Answer

Ethics and social responsibility require a total corporate commitment, as it involves integrating ethical practices and concern for social and environmental impact into every aspect of the company's operations. It cannot be limited to a separate budget or citizen action movement, and a future-looking approach and time commitment may also be necessary but are not the most accurate characterization of what is required.

Question 8

The presence of large national chain stores in low-income neighborhoods would help to keep prices down.

Accepted Answer

This statement is true. Large national chain stores often have the resources and bargaining power to negotiate lower prices from suppliers and manufacturers, and can pass those savings on to customers in the form of lower prices. This can be particularly helpful in low-income neighborhoods where residents may not have access to affordable goods and services.

Question 9

Marketers are most effective when they attempt to create new wants rather than when they appeal to existing ones.

Accepted Answer

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Question 10

Deceptive packaging includes exaggerating package contents through subtle design,using misleading labeling,or describing size in misleading terms.

Accepted Answer

Deceptive packaging can include all of these tactics, such as making a package appear larger than it actually is through design, using vague or misleading labeling, or using terms like "jumbo" or "king-size" that don't accurately reflect the size of the product.

Question 11

The management strategy of environmental sustainability focuses on developing ways to support the environment while also producing profits.

Accepted Answer

The management strategy of environmental sustainability does indeed focus on finding ways to support the environment while also maintaining profitability. This approach recognizes that a healthy environment is not only important for ethical reasons, but also for the long-term success of businesses. By using sustainable practices, companies can reduce waste, minimize environmental impacts, and build a positive reputation among consumers who value eco-friendly products and services.

Question 12

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Accepted Answer

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Question 13

Sunset Lawn Service puts most of its resources into value-building marketing investments.The management at Sunset is practicing consumer-oriented marketing.

Accepted Answer

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Question 14

Whereas the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs,the strategic planning concept considers both.

Accepted Answer

The strategic planning concept focuses on aligning a company's goals and resources with market opportunities, not specifically on future welfare of consumers or sustainability.

Question 15

When a company expands by developing its own products rather than acquiring a competitor,the company is likely to be accused of reducing competition.

Accepted Answer

Developing its own products does not necessarily lead to a reduction in competition, as new products can introduce more competition to the market. It is acquisitions that often lead to a reduction in the number of competitors in a market, and can raise concerns about anti-competitive behavior.

Question 16

The overselling of private goods results in social costs.

Accepted Answer

When private goods are oversold, it can lead to negative externalities or social costs such as pollution, overuse of resources, and congestion. This is because the production and consumption of these goods can have unintended consequences on others outside of the transaction. For example, a factory that produces goods may pollute the environment and harm the health of nearby residents. When these social costs are not factored into the price of the private goods, it leads to an inefficient allocation of resources and a loss of welfare for society as a whole.

Question 17

Companies that practice perceived obsolescence cause their products to become obsolete before they actually should need replacement.

Accepted Answer

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Question 18

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interests must be practicing consumer-oriented marketing.

Accepted Answer

The company is practicing societal marketing, which considers consumers' wants, the company's requirements, and society's long-run interests, not just consumer-oriented marketing.

Question 19

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Accepted Answer

Satisfying immediate needs and desires may provide short-term benefits, but it can lead to long-term problems such as reduced customer loyalty or decreased brand value if the business does not focus on providing sustainable solutions or long-term benefits for its customers. Therefore, it is essential for businesses to balance short-term gains with long-term sustainability to ensure the best interests of both the customers and the business are met.

Question 20

In the progress toward environmental sustainability,a company must first develop a sustainability vision,which serves as a guide to the future.

Accepted Answer

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Quiz 16: Sustainable Marketing: Social Responsibility and Ethics