Haley Computers is one of the world's largest producers of computers.Being the market leader,the company spends a substantial amount of time and energy in innovating its computers and staying ahead of its competitors.In its efforts to do so,Haley Computers has appointed some key employees with the task of scanning online customer conversations on feedback pages of sites,social networking sites,and other online platforms.They communicate their findings to the marketing department so that they can make the right decisions and meet current consumer needs.These employees are likely to be ________.
A)working only with the production team of Haley Computers
B)working as hired resources from a brand management firm
C)working with a production orientation, rather than a marketing orientation
D)working primarily through the data in the internal database of Haley Computers
E)working as listening officers at Haley Computers for capturing consumer insights

Question

Quizplus · Accepted Answer

The key employees appointed by Haley Computers are responsible for scanning and analyzing online customer conversations for feedback and communicating their findings to the marketing department. This indicates that they are working as listening officers at Haley Computers for capturing consumer insights.

Haley Computers Is One of the World's Largest Producers of Computers.Being