Vernon Producers are running a series of marketing exercises to price their new range of goods suitably.With this purpose in mind,they have sold one of their key new products at two different prices in two different locations,holding all other factors like quality,promotion,customer service,and so on constant.This is an example of ________ research.
A)exploratory
B)descriptive
C)causal
D)focus group
E)ethnographic

Question

Quizplus · Accepted Answer

This is an example of a causal research because the producers are manipulating the price variable to see its effect on consumer behavior in different locations.

Vernon Producers Are Running a Series of Marketing Exercises to Price