Coolers has come up with the product idea of a new soft-drink that will have the lowest calorie count among all the competing products in this range.Which of the following types of research should Coolers use to identify the demographic group that would be their target market for this product?
A)observational research
B)archival research
C)causal research
D)experimental research
E)descriptive research

Question

Quizplus · Accepted Answer

Descriptive research will help Coolers identify the characteristics of the potential target market for their new low-calorie soft drink. This type of research involves gathering data to describe a phenomenon or population without manipulating any variables. It can be done through surveys, interviews, or focus groups. By conducting descriptive research, Coolers can identify factors such as age, gender, income, and lifestyle habits that may be predictors of interest in their new product. This information can then be used to target advertising and promotional efforts towards the most promising demographic groups.

Coolers Has Come Up with the Product Idea of a New