Which of the following statements regarding marketing intelligence is true?
A)Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.
B)The advantage of using competitive intelligence is negligible as it is based on internal sources of data only.
C)All marketing intelligence is available at no cost to all potential users.
D)Marketing intelligence involves publicly available information.
E)Marketing intelligence gathering is more focused on gaining insights into a firm's consumers' activities than its competitors' activities.

Question

Quizplus · Accepted Answer

Marketing intelligence involves gathering information from publicly available sources such as government reports, news articles, and market research reports. It does not necessarily involve sensitive or confidential information, and not all information is available at no cost. Competitive intelligence also involves gathering information from external sources such as competitors' marketing and advertising strategies, which is not based solely on internal data. While understanding consumer behavior is an important aspect of marketing intelligence, it is not the only focus, and understanding the competition is equally important in shaping an effective marketing strategy.

Which of the Following Statements Regarding Marketing Intelligence Is True