In the second step of the marketing research process,a ________ is developed.
A)research problem
B)research plan
C)research report
D)research rationale
E)research objective

Question

Quizplus · Accepted Answer

In the second step of the marketing research process, a research plan is developed. The research plan outlines the details of how the research study will be conducted, including the research design, data collection methods, sampling plan, and data analysis techniques. It also specifies the resources required, the timing of the research, and the budget for the study. The research plan provides a roadmap for the rest of the research project and helps ensure that the research objectives are met.

In the Second Step of the Marketing Research Process,a ________