Which of the following is a disadvantage of online focus groups?
A)Participants must be in a central location.
B)Determining the identity of people who constitute an online sample is difficult.
C)Results take the longest to tabulate and analyze in this method when compared to all other data collection methods.
D)The cost of online focus groups is greater than that of most other qualitative research methods.
E)The format of focus groups is not fixed and can be varied.

Question

Quizplus · Accepted Answer

Determining the identity of people who constitute an online sample is difficult because participants can easily misrepresent themselves or use fake identities online, which can compromise the validity of the data collected.

Which of the Following Is a Disadvantage of Online Focus