Ethnographic research essentially involves ________.
A)experimental manipulation
B)observation and interaction
C)neuromarketing techniques
D)use of mechanical devices
E)use of secondary sources of data

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and interacting with individuals or groups in their natural settings. Experimental manipulation, neuromarketing techniques, and use of mechanical devices are not typically used in ethnographic research. While secondary sources of data may be used in conjunction with ethnographic research, they are not the primary method of data collection.

Ethnographic Research Essentially Involves ________