Which of the following statements is true with regard to the status of international research?
A)It is on the decrease due to high costs.
B)The costs are significantly higher than the benefits.
C)There is an abundance of qualified research personnel.
D)Despite the costs of international research, the costs of not doing it are higher.
E)There is no dearth of primary data in international marketing research.

Question

Quizplus · Accepted Answer

Despite the high costs associated with international research, the costs of not conducting it are higher. This is because businesses must have access to reliable information and data before entering foreign markets or making decisions about global expansion. Without this information, a business may make costly mistakes or miss out on profitable opportunities. Therefore, the benefits of conducting international research outweigh the costs.

Which of the Following Statements Is True with Regard to the Status