Mass marketers,such as Target and Venture Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmentation?
A)undifferentiated marketing
B)differentiated marketing
C)markets-of-one marketing
D)concentrated marketing
E)micromarketing

Question

Quizplus · Accepted Answer

Mass marketers ignore market segment differences and target the entire market with one offer, which is known as undifferentiated marketing.

Mass Marketers,such as Target and Venture Stores,often Ignore Market Segment