By offering product and marketing variations to segments and developing a stronger position within several segments,companies hope to create more total sales through segmented marketing than ________ marketing across all segments.
A)undifferentiated
B)differentiated
C)niche
D)target
E)individual

Question

Quizplus · Accepted Answer

Undifferentiated marketing involves offering the same product and marketing strategy to all segments, which may not cater to specific needs of different segments. Segmented marketing aims to tailor offerings to specific segments, potentially increasing total sales.

By Offering Product and Marketing Variations to Segments and Developing