As You Like It Inc.customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.
A)niche marketing
B)micromarketing
C)variable marketing
D)geographically dispersed marketing
E)undifferentiated marketing

Question

Quizplus · Accepted Answer

Micromarketing is a personalized approach that tailors products and marketing programs to suit the specific tastes of individuals and locations. This strategy helps companies to create a customized offering that meets the unique needs of their target audience. As You Like It Inc. is customizing its offers to each individual consumer, indicating the use of micromarketing.