The 55-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group,the group is called a ________.
A)market segment
B)target market
C)well-defined market
D)diversification
E)mass customizing

Question

Quizplus · Accepted Answer

The group is being specifically targeted and served, making them a target market. A market segment or well-defined market could also be used to describe this group, but target market is the most specific and appropriate choice. Diversification and mass customizing are not relevant to describing this particular group.

The 55-Year-Old Baby Boomers Share Common Needs in Music and Performers.When