BritWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.
A)extra research; costs
B)sales analysis; sales
C)increased sales; increased costs
D)geographic segmentation; demographic segmentation
E)attitudes; perceptions

Question

Quizplus · Accepted Answer

With a differentiated marketing strategy, the company is targeting different segments of the market with different products or marketing approaches. This can increase sales by catering to a wider range of consumer needs, but it can also increase costs due to the need for more research, development, and marketing efforts. Therefore, the company had to weigh increased sales against increased costs when selecting this strategy.

BritWay Ventures Chose a Differentiated Marketing Strategy