When Walmart customizes its merchandise store by store to meet shoppers' needs,it is practicing ________.
A)niche marketing
B)psychographic marketing
C)local marketing
D)social segmentation
E)individual marketing

Question

Quizplus · Accepted Answer

Local marketing involves tailoring products, services, and marketing efforts to meet the specific needs and preferences of customers in a particular geographic area. By customizing its merchandise store by store, Walmart is practicing local marketing to better serve the local customer base and enhance their shopping experience. This approach allows Walmart to adapt to the unique characteristics of each local market, including demographic, psychographic, and cultural differences among consumers.

When Walmart Customizes Its Merchandise Store by Store to Meet