Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?
A)more-for-the-same
B)more-for-less
C)the-same-for-less
D)less-for-much-less
E)all-or-nothing

Question

Quizplus · Accepted Answer

The positioning strategy that offers consumers the equivalent-quality products or services at a lower price is called "the-same-for-less." This strategy aims to attract price-sensitive consumers by providing them with similar quality offerings but at a reduced price. Therefore, choice C is the best option that matches this description.

Which Positioning Strategy Offers Consumers a "Good Deal" by Offering