"Less-for-much-less" positioning involves meeting consumers' requirements for ________.
A)moderate quality at a lower price
B)lower quality for a lower price
C)the same quality at the lowest possible price
D)high quality at a discounted rate
E)high quality at the lowest possible price

Question

Quizplus · Accepted Answer

"Less-for-much-less" positioning involves offering lower quality products or services for a lower price. This means that the company is not aiming to provide the same quality as its competitors, but instead satisfies the needs of consumers who are looking for a cheaper alternative with adequate quality.

"Less-For-Much-Less" Positioning Involves Meeting Consumers' Requirements for ________