You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called ________.
A)its value proposition
B)target marketing
C)capturing the consumers' attention
D)value profiling
E)differentiated marketing

Question

Quizplus · Accepted Answer

The full mix of benefits communicated in a perfect ad represents the brand's value proposition, which is the complete statement of the overall benefits that the brand promises to deliver to its target customers.

You Have Just Created the "Perfect" Ad