MTV targets the world's teenagers,who have similar needs and buying behaviors even though they are located in different countries.This is called ________ segmentation.
A)political and legal
B)cross-cultural
C)cultural
D)intermarket
E)individual

Question

Quizplus · Accepted Answer

Intermarket segmentation involves targeting similar groups of consumers who are located in different countries. In this case, MTV targets teenagers who have similar needs and buying behaviors regardless of their location, making it an example of intermarket segmentation. Political and legal segmentation focuses on laws and regulations, cultural segmentation focuses on differences in cultural norms and values, cross-cultural segmentation focuses on differences between cultures, and individual segmentation focuses on targeting specific individuals based on their unique characteristics.

MTV Targets the World's Teenagers,who Have Similar Needs and Buying