Ad man Rosser Reeves believed that firms should develop a USP for each brand and stick to it.What does USP stand for?
A)unique selling product
B)unique services practice
C)unique sales pitch
D)unique selling proposition
E)universal strategic practice

Question

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition, which refers to the unique benefit or feature that sets a product or service apart from its competitors and appeals to the target audience. This concept was popularized by ad man Rosser Reeves in the 1950s and has since become a key tenet of marketing strategy.

Ad Man Rosser Reeves Believed That Firms Should Develop a USP