Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you must issue a memo to upper management recommending psychographic segmentation.

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Psychographic segmentation is based on dividing buyers into different groups based on social class, lifestyle, and personality characteristics. In this scenario, the assignment at work is to do just that and after consulting with the marketing and sales staff, it is recommended to use psychographic segmentation.

Your Assignment at Work Is to Divide Buyers into Different