"For upscale American families,Volvo is the family automobile that offers maximum safety." This is an example of Volvo's ________.
A)positioning statement
B)service differentiation
C)concentrated segmentation
D)competitive advantage
E)responsible target marketing

Question

Quizplus · Accepted Answer

This statement reflects Volvo's positioning strategy, which is to be seen as a brand synonymous with safety.

"For Upscale American Families,Volvo Is the Family Automobile That Offers