Habers and Mills had developed a new range of home appliances called Green Home.These appliances had a certification stating that they minimized CFC emissions and energy consumption.The company planned to release the Green Home appliances in 52 stores across 20 countries where Habers and Mills had its stores or franchisees.Though the test marketing process for the Green Home line of products had been completed well ahead of time and the new products were ready for commercialization,the company waited three months to release the final product line on the World Environment Day.Which of the following considerations explains the manner in which Habers and Mills released the Green Home line of appliances?
A)whether to launch the product in a single location
B)whether to launch the product in a region
C)whether to launch the product into full national distribution
D)when to time the new product introduction
E)when to develop a planned market rollout

Question

Quizplus · Accepted Answer

The company waited three months to release the final product line on the World Environment Day, indicating that the timing of the new product introduction was a key consideration for Habers and Mills.

Habers and Mills Had Developed a New Range of Home