Which of the following statements is true of the PLC?
A)Throughout the product introduction stage, sales are zero.
B)During the product decline stage, sales and profits drop in an identical manner.
C)Profits are nonexistent in the growth stage.
D)Growth is a period of rapid rise in sales but profits are lower than sales.
E)Maturity is the period when sales fall off but profits continue to rise.

Question

Quizplus · Accepted Answer

During the growth stage of the Product Life Cycle (PLC), sales increase rapidly, and profits typically rise as well, but they may not increase at the same rate as sales due to increased competition and marketing expenses.

Which of the Following Statements Is True of the PLC