The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.
A)the market strategy to be used
B)which target market to compete in
C)whether to launch the new product
D)how aggressively it should compete in the market
E)the time taken to commercialize the product

Question

Quizplus · Accepted Answer

Test marketing is used to gather additional data about a product before it is launched to the general market. The purpose of this is to help management make a final decision about whether or not to launch the product. Therefore, the best choice is C, which says that the purpose is to decide whether to launch the new product. The other choices may be considered as factors that influence this decision but are not the main purpose of test marketing.

The Major Purpose of Test Marketing Is to Provide Management