Which of the following is a disadvantage of a team-based approach to new-product development?
A)It takes longer to get the right products to market.
B)The development effort is not as effective because of team members' lack of expertise.
C)The approach is hindered by a lack of integration between different departmental functions.
D)Organizational confusion and tension can affect the process.
E)The process does not work for products with shorter life cycles.

Question

Quizplus · Accepted Answer

A team-based approach to new-product development can lead to organizational confusion and tension, which can ultimately affect the process. However, it is not necessarily true that it takes longer to get the right products to market, that development efforts are less effective, that there is a lack of integration between different departmental functions, or that the process does not work for products with shorter life cycles.

Which of the Following Is a Disadvantage of a Team-Based