Trade or functional discounts are offered by manufacturers to which of the following?
A)channel members who perform tasks that the manufacturer would otherwise have to perform
B)consumers who earn a price reduction for buying in bulk
C)intermediaries such as financing institutions as a cost of doing business with them
D)manufacturers that agree to exclusive distribution contracts
E)the government market and other organizations that require bid proposals

Question

Quizplus · Accepted Answer

Trade discounts are offered to channel members who perform tasks such as promotion, selling, storage, and transportation that the manufacturer would otherwise have to perform. This reduces the manufacturer's promotional and selling costs and allows them to focus on their core competencies.

Trade or Functional Discounts Are Offered by Manufacturers to Which