________ prices are the prices that a buyer carries in his/her mind and refers to when looking at a given product.
A)Captive product
B)Reference
C)Promotional
D)Geographical
E)Dynamic

Question

Quizplus · Accepted Answer

Reference prices are the prices that a buyer uses as a basis for comparison when looking at a given product. It can be the price they have paid for the product in the past or similar products in the market.

________ Prices Are the Prices That a Buyer Carries in His/her