Consumers usually perceive higher-priced products as ________.
A)not within reach of most people
B)having higher quality
C)having high profit margins
D)popular brands
E)being in the introductory stage of the product life cycle

Question

Quizplus · Accepted Answer

Consumers usually associate higher prices with higher quality. This is known as the price-quality relationship, where the price of a product is often seen as an indicator of its quality.

Consumers Usually Perceive Higher-Priced Products as ________