The purpose of market research is best described by which of the following statements?
A)To provide consumers with information they need to evaluate products and services at a profit
B)To link external environments to the firm
C)To link target markets to specific decision makers at all levels within firms
D)To link the consumer to the marketer by providing information that can be used in making marketing decisions

Question

Quizplus · Accepted Answer

Market research is conducted to provide information about the consumer that can be used by the marketer in making marketing decisions, such as developing products, setting prices, creating promotional campaigns, and selecting distribution channels.

The Purpose of Market Research Is Best Described by Which