Which of the following is a short definition of marketing?
A)Meeting needs profitably
B)Meeting wants profitably
C)Meeting consumer demands profitably
D)Meeting business-to-business wants profitably

Question

Quizplus · Accepted Answer

Marketing is the process of identifying and meeting the needs of consumers in a profitable way. While wants and demands are also important concepts in marketing, needs are at the core of what marketers focus on. Therefore, option A, meeting needs profitably, is the best short definition of marketing.

Which of the Following Is a Short Definition of Marketing