What is the definition of marketing research?
A)The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem.
B)The process of designing experiments that provides decision makers with causal information.
C)The process of analyzing existing information so decision makers can make better decisions.
D)The process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

Question

Quizplus · Accepted Answer

Marketing research involves designing the research, gathering data, analyzing data, and reporting on the findings to address a specific marketing problem or opportunity. This includes both primary research (such as surveys or focus groups) and secondary research (such as analyzing existing data sources). Therefore, option D is the most accurate definition of marketing research.

What Is the Definition of Marketing Research