Over the years,marketing thought has evolved to a service-centered view.Which of the following statements best illustrates this view?
A)Marketers must identify their companies' core competencies.
B)Marketers must know how to precisely measure service satisfaction.
C)Internal service levels are more important than external service levels.
D)Service delivery and product quality are now two different concepts.

Question

Quizplus · Accepted Answer

The service-centered view in marketing emphasizes understanding and leveraging a company's core competencies to meet customer needs effectively. This approach focuses on what the company does best and how it can use these strengths to serve customers better, aligning with the evolution towards a more service-oriented perspective in marketing.

Over the Years,marketing Thought Has Evolved to a Service-Centered View