The service-oriented logic as a marketing philosophy implies:
A)That to successfully practice marketing in today's environment,marketers require more and better access to information.
B)The advantage in the marketplace will default to third world countries specializing in services.
C)To quickly increase profitability,more companies should try to create short-term customer relationships.
D)That because of social media,less collaboration with customers is required for decision-making.

Question

Quizplus · Accepted Answer

Service-oriented logic as a marketing philosophy emphasizes the importance of understanding the needs and wants of customers and providing customized services to meet those needs. To do this effectively, marketers require more and better access to information about their customers' preferences, behaviors, and experiences. This allows them to tailor their offerings and communications to meet individual customer needs, which can lead to greater satisfaction and loyalty. Therefore, A is the best choice.

B, C, and D are incorrect choices as they do not align with the principles of service-oriented logic. B suggests that third world countries will have an advantage in the service industry, which is not necessarily true. C implies that short-term customer relationships are a desirable outcome, which is not in line with the goal of creating long-term customer loyalty. D contradicts the idea of collaboration and understanding customer preferences by suggesting that less collaboration is required.

The Service-Oriented Logic as a Marketing Philosophy Implies