Marketing research can also be used to generate,refine,and evaluate a potential marketing action.In this context,actions may be thought of as:
A)Social media,campaigns,programs,or tactics.
B)Controls,campaigns,programs,or tactics.
C)Market analytics,controls,tactics,or advertising.
D)Strategies,campaigns,programs,or tactics.

Question

Quizplus · Accepted Answer

In this context, actions refer to strategies, campaigns, programs, or tactics that a company might implement based on the marketing research. Therefore, the best choice is D.

Marketing Research Can Also Be Used to Generate,refine,and Evaluate a Potential