According to the American Marketing Association,which of the following is the primary use of marketing research?
A)To identify and define marketing opportunities and problems
B)To solve general,not specific,marketing problems
C)To generate,refine,and evaluate marketing actions
D)To monitor marketing performance

Question

Quizplus · Accepted Answer

The primary use of marketing research is to identify and define marketing opportunities and problems. This involves collecting and analyzing data to gain insights into customer behavior, market trends, and competitive factors, which can then be used to develop effective marketing strategies and tactics. While marketing research can also be used to solve specific problems, generate and evaluate marketing actions, and monitor performance, these are secondary objectives that support the primary goal of identifying and capitalizing on marketing opportunities.

According to the American Marketing Association,which of the Following Is