Validation verifies that the interviewer did the work and is aimed at the falsification/cheating problem.
Correct Answer:
Verified
Q67: There are at least two major intentional
Q68: Some industry observers believe that nonresponse is
Q69: Tactics such as anonymity,confidentiality,validation checks,and third-person technique
Q70: Unintentional respondent errors may result from misunderstanding,guessing,cheating,falsehoods,attention
Q71: Even with supervised orientation sessions and role
Q73: There are four types of nonresponse error:
Q74: Business-to-business(B2B)marketing research is even more challenging than
Q75: Sometimes the opportunity arises to use the
Q76: Two general strategies-supervision and validation-can be employed
Q77: Nonresponse includes failure on the part of
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