Sometimes the opportunity arises to use the third-person technique,in which the interviewer directly and indirectly quizzes the respondent about a subject that might be embarrassing.
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Q70: Unintentional respondent errors may result from misunderstanding,guessing,cheating,falsehoods,attention
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Q72: Validation verifies that the interviewer did the
Q73: There are four types of nonresponse error:
Q74: Business-to-business(B2B)marketing research is even more challenging than
Q76: Two general strategies-supervision and validation-can be employed
Q77: Nonresponse includes failure on the part of
Q78: A way to combat unintentional respondent error
Q79: Nonresponse has been labeled the marketing research
Q80: The identification,control,and adjustments necessary for nonresponse are
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