Question 1

The marketing research industry is one of the few that does not rely on derived demand.

Accepted Answer

The marketing research industry does rely on derived demand, as it is dependent on the demand for marketing strategies and decision-making insights from businesses and organizations.

Question 2

The methodologies necessary to analyze the data from social media websites,the Internet of Things(IoT)and new kinds of syndicated data have the potential to provide valuable insights,but are not easy to develop and learn.

Accepted Answer

Analyzing data from social media websites, IoT, and new kinds of syndicated data requires specialized skills and expertise. It is not easy to develop and learn these methodologies.

Question 3

Fortunately,the industry has an ample supply of marketing researchers who can dig deeper into data and who can deliver strategic insights with their results.

Accepted Answer

The statement is overly optimistic and generalized. While there are many skilled marketing researchers, the industry often faces challenges such as data complexity, rapidly changing markets, and the need for advanced analytics skills, which can lead to a shortage of researchers who can deliver strategic insights effectively.

Question 4

A survey by GreenBook notes a need for individuals who can combine tech savviness and analytical skills with the ability to synthesize data and communicate results from social media and user-generated media in a compelling way.

Accepted Answer

The answer of A survey by GreenBook notes a need...

Question 5

The marketing research industry is currently facing a number of important challenges including evolving sources of data and methodologies,the effective communication of results,and the need for talented and skilled employees.

Accepted Answer

This statement accurately describes the challenges currently facing the marketing research industry.

Question 6

Despite best efforts,the marketing research industry has fallen short with initiatives directed at keeping the public informed about the value of research,the appropriateness of research methods,and the ethics the industry uses in collecting research information.

Accepted Answer

The answer of Despite best efforts,the marketing research industry has...

Question 7

Older and established marketing research companies find it difficult to keep abreast of new technologies,while new,upstart marketing research companies find unique and new ways to deliver the promised insights.

Accepted Answer

The answer of Older and established marketing research companies find...

Question 8

There is an increasing demand that marketing researchers provide simple and straightforward reports that"tell a story"rather than give clients lengthy,complex documents.

Accepted Answer

This statement is true. Many clients prefer shorter and more simplified reports that present the key findings in a storytelling format rather than lengthy, complicated documents. This approach helps clients quickly grasp the insights and take action.

Question 9

The five largest markets by country for marketing research are United States(42%),United Kingdom(12%),Germany(8%),India(6%),and China(4%)

Accepted Answer

As of my last update, the United States and China are indeed among the top markets for marketing research, but the specific rankings and percentages can vary year by year. Additionally, the inclusion of India in the top five and the specific percentages for each country may not accurately reflect the most current global market research industry standings.

Question 10

"Fund raising under the guise of research"is known as frugging and is illegal.

Accepted Answer

Frugging is not illegal, but it is considered unethical by many organizations. The term refers to soliciting people under the guise of conducting research, often to raise funds or promote a product or service. While it is not illegal, it can damage the reputation of an organization and lead to distrust from potential donors or participants.

Question 11

Telemarketers used sugging for years to entice the public into taking what they thought was an opinion survey but actually was a lead-in for a sales pitch.

Accepted Answer

Sugging is a tactic used by telemarketers to deceive people into thinking they are participating in an opinion survey but are actually being sold something.

Question 12

Supply-side marketing research is research conducted by an outside firm hired to fulfill a company's marketing research needs.

Accepted Answer

Supply-side marketing research is indeed conducted by an outside firm or agency that is hired by a company to conduct market research on their behalf. The external firm is responsible for collecting and analyzing data related to the company's products, services or industry, which helps the company to make informed decisions and develop effective marketing strategies.

Question 13

In a recent survey by Quirk's,fully half of marketing research clients stated that they have had trouble with research suppliers who"did not take time to understand our business."

Accepted Answer

The statement in the survey that half of marketing research clients have had trouble with research suppliers who didn't understand their business is true, according to the information presented.

Question 14

The fastest-growing regions of the world for marketing research are Africa and the Middle East.

Accepted Answer

According to a report by ESOMAR, the global market research industry, Africa and the Middle East are currently the fastest-growing regions for marketing research.

Question 15

Full-service supplier firms have the ability to define the problem,specify the research design,collect and analyze the data.However,the client prepares the final report.

Accepted Answer

Full-service supplier firms typically handle all aspects of the market research process, including defining the problem, specifying the research design, collecting and analyzing the data, and preparing the final report for the client.

Question 16

Led by some active professional associations,several initiatives have been undertaken to improve industry performance.

Accepted Answer

The statement accurately describes the efforts made by professional associations to improve the performance of the industry.

Question 17

With the multiple new types of data and methods now in use,marketing researchers not only need to be skilled at gathering and analyzing data but also at communicating results effectively.

Accepted Answer

With the increase in new types of data and methods in use, marketing researchers are required not only to be skilled in data gathering and analysis but also effective in communicating the results.

Question 18

Three professional organizations publish industry resources and provide a better understanding of the many different types of research firms and their specialties.The three organizations are GreenBook,MRA's Blue Book,and Quirk's.

Accepted Answer

The statement is true. GreenBook, MRA's Blue Book, and Quirk's are all professional organizations that publish industry resources and provide a better understanding of the different types of research firms and their specialties.

Question 19

Firms specializing in different types of industries,such as airline,sports,or pharmaceuticals would be examples of limited-service supplier firms.

Accepted Answer

Limited-service supplier firms refer to firms that specialize in providing specific services to a particular industry. Examples include firms that provide accounting services to the airline industry or marketing services to the pharmaceutical industry. Therefore, firms specializing in different types of industries, such as airline, sports, or pharmaceuticals would be examples of limited-service supplier firms.

Question 20

In recent years,passive data,or data that are gathered with covert questioning or other types of interactions with consumers,have become a new and valuable source of information.

Accepted Answer

Passive data is collected without direct interaction or questioning, often through digital traces left by users, such as browsing history or app usage, rather than covert questioning.

Quiz 2: The Marketing Research Industry