Compared to observation or other qualitative methods,________ allow the collection of significant amounts of data in a systematic,economical,and efficient manner,and they typically involve large sample sizes.
A)survey methods
B)focus group methods
C)neuromarketing methods
D)mixed methods

Question

Quizplus · Accepted Answer

Survey methods are designed to collect large amounts of data in a systematic, efficient manner by reaching out to a large sample size of respondents. While focus groups and neuromarketing methods may be effective for gathering qualitative data, they typically involve smaller sample sizes and may not be as systematic or efficient as survey methods. Mixed methods incorporate both qualitative and quantitative data collection, so they may not be the best choice for those looking to gather large amounts of data in an efficient manner.

Compared to Observation or Other Qualitative Methods,________ Allow the Collection