A disadvantage of the mall-intercept survey is:
A)Difficult to obtain permission of mall management.
B)Unreliability of mall-intercept interviewers.
C)Mall shoppers may not be representative of the target market population.
D)Interviewers in mall-intercept studies are often distracted by mall activities.

Question

Quizplus · Accepted Answer

Mall shoppers may not be representative of the target market population because they may have different demographic profiles and behavior patterns compared to the larger population. This may limit the generalizability of the survey results to the larger target market population.

A Disadvantage of the Mall-Intercept Survey Is