Rising nonresponse rates have caused marketing researchers to rethink the use of:
A)traditional paper surveys.
B)software technologies.
C)focus groups.
D)traditional data collection methods.

Question

Quizplus · Accepted Answer

Rising nonresponse rates have made it difficult for marketing researchers to rely solely on traditional data collection methods such as phone surveys, mail surveys, or in-person interviews. As a result, researchers are exploring alternative methods such as online surveys, social media monitoring, and other digital technologies.

Rising Nonresponse Rates Have Caused Marketing Researchers to Rethink the Use